The CMS Platform

As digital technology expands into new territory, legacy content management systems (CMS) become a hindrance and can even be counterproductive.

Too many marketing organizations spend the majority of their time manually maintaining content relationships or attempting to have their CMS do something it can’t. Your CMS should accelerate your marketing teams’ ability to respond to and capitalize on market opportunities. Your CMS should know what your CRM knows about customers. It should know what KPIs (Key Performance Indicators) are being met (in real time) and how they affect digital spend. It should help intelligently automate customer segmentation and contribute to marketing automation.

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Optimization, Testing, and Personalization

Without a strategy or philosophy to guide your decisions, you’re asking for a poor bill of health. It’s the same with your site.

But it doesn’t have to be that way. Experimentation and data-analysis allow you to make a science out of long-term growth. Incrementally personalize your UX, collect and analyze customer data, add features based upon analytics and customer feedback, and grow your revenue with A/B tests.

Optimization, Testing, and Personalization

Without a strategy or philosophy to guide your decisions, you’re asking for a poor bill of health. It’s the same with your site.

But it doesn’t have to be that way. Experimentation and data-analysis allow you to make a science out of long-term growth. Incrementally personalize your UX, collect and analyze customer data, add features based upon analytics and customer feedback, and grow your revenue with A/B tests.

Optimization, Testing, and Personalization

Without a strategy or philosophy to guide your decisions, you’re asking for a poor bill of health. It’s the same with your site.

But it doesn’t have to be that way. Experimentation and data-analysis allow you to make a science out of long-term growth. Incrementally personalize your UX, collect and analyze customer data, add features based upon analytics and customer feedback, and grow your revenue with A/B tests.