Keynotes

Adobe’s two keynotes unveiled new technology, such as GenStudio, and sparked inspiration. Want to see these two keynotes for yourself? You can watch both of the keynotes on demand.

Highlights from the Opening Keynote

A lot was covered during the opening keynote; here are just a few exciting announcements presented:

• Adobe Firefly Custom Models: Want to go from idea to campaign in record time and generate content at scale? This technology allows design teams to train models to the brand’s models so organizations can create fresh on-brand content.
• Adobe Firefly Services: These new services will let teams generate, process, and assemble thousands of on-brand assets in minutes.
• Adobe GenStudio: This new GenAI first self-service application enables marketing teams to accelerate the planning, creation, distribution, activation, and measurement of on-brand content.
• AI Assistant: Teams can use this technology to create lists and build journeys.
• B2B Customer Journeys: Now, B2B marketing teams can use customer journeys to manage their accounts to better coordinate with sales and other revenue team members. This advancement let’s marketers define buying groups and accounts, and enables teams to engage with buying groups in multiple channels such as emails.

The Infosys x Blue Acorn iCi Presence

The Infosys x Blue Acorn iCi team attended Adobe Summit as a Diamond sponsor this year. Our experts hosted theater sessions and conducted separate speaking sessions. Catch up on a few of the sessions below:

Sessions:

• Transformative Technology: How Enterprises Are Using CDPs: Attendees learned how Signet Jewelers’ implementation helped the organization improve customer insights and personalization while enhancing data unification.

• Inefficiencies to Ingenuity: Boost Marketing Results with AEM Sites: Microsoft and Zebra Technologies unveiled how their teams leveraged Adobe Experience Manager Sites and Assets to improve internal efficiencies and drive customer engagement.

• Adobe Analytics Rockstars: Our rockstar, Jim Gordon, provided tips and tricks to deepen analytics knowledge.

Theater Sessions:

• Edge Delivery - A New Era in Content Authoring: Tyler Craft presented on how Blue Acorn iCi optimized website performance and re-imagined the content authoring processes with Edge Delivery Services.

• Getting to the Heart of Your Business with Adobe Experience Platform: Jim Gordon uncovered how organizations can maximize marketing budgets and use Adobe Experience Platform to improve operational efficiency.

• Driving Business Agility for Commerce Evolution: Doug Hatcher spoke about the new developments in the Adobe ecosystem and how Blue Acorn iCi is using these advancements today.

Additional Summit Takeaways

Adobe Summit 2024 provided a wealth of knowledge relevant to business owners, marketers, and developers alike. Our Adobe Experience Manager Champion, Gary Howell, weighed in on some other key takeaways.

Generative AI

Adobe continues to invest heavily in AI and roll out new and exciting features into many of its products, such as Adobe Experience Manager Assets, Adobe Journey Optimizer, Photoshop, and Firefly, to name a few.

Many of their products now provide content and creative suggestions where you can preview different versions of your content tailored to your marketing campaigns. The ability to increase your content velocity and enhance your content supply chain has never been easier with some of the latest AI features and tools available from Adobe.

Refining Existing Products

Some of the new features around Assets Insights are incredibly innovative.

"As a user of Adobe products for multiple years, I have always been excited to see a new feature rolled out and see how Adobe continues to invest heavily in existing products," states Howell.

The ability to analyze an image and determine how it's performing and what demographic it appeals to is especially appealing to marketers. With Adobe Photoshop and Firefly, teams now have the ability to rapidly change colors, backgrounds, and dimensions of a photo, all while keeping it at a high quality and within layers, which is especially relevant for creatives.

To learn more about Adobe products and how they can help digitally transform your business, contact Infosys x Blue Acorn iCi today. As a Platinum Adobe Partner, our team has implemented Adobe Experience Manager, Adobe Analytics, Adobe Campaign, Adobe Target, and Adobe Commerce for various companies across industries.