Adobe Summit

March 27th, 2024

Adobe Summit Session Recap | [S739] Transformative Technology: How Enterprises Are Using CDPs

Did you happen to miss our session at Adobe Summit 2024 about how enterprises are using Adobe Real-Time CDP?


Below is a recap of the entire session and how Signet Jewelers benefits from a customer data platform (CDP).

Session Speakers:

Gopikrishna Haripuram - Vice President of Engineering & Architecture, Signet Jewelers

Emily Wilhoit - CMO, Infosys x Blue Acorn iCi

Venkat G - VP, Unit Planning, Assurance Manager, Infosys x Blue Acorn iCi

Real Life Retail Experiences

When talking about current customer experiences within the online and retail space, the speakers called out a few areas reasons where brands are missing the mark:

What is the solution? A customer data platform, or CDP, where brands can start to deliver better customer experiences.

The Benefits of a CDP

A CDP is an aggregation of all of a business’ information and provides the whole 360 degree customer view. And this technology has the ability to enhance and unify data for stronger personalization and customer insights. Before a brand can get started with a CDP, it’s important that they take the time to aggregate the data and break down any existing data silos.

“CDP does not have one definition. One side is more about unification and storing customer profiles and the other side is all around AI and driving better insights,” stated Venkat G.

Measuring the Success of CDP

So, what are the lessons Signet Jewelers has learned from enterprise CDP rollout? Before the speakers went into details, they surveyed the audience to gauge where they currently are in their CDP journey and divided the audience into 3 categories:

GenAI- The Future of Retail

Generative AI is no longer a buzzword. Here are a few ways AI technology can currently help retail organizations scale operations:

To learn more about how to implement a CDP or if a CDP is right for your business, contact Infosys x Blue Acorn iCi for more information.