The CMS Platform
As digital technology expands into new territory, legacy content management systems (CMS) become a hindrance and can even be counterproductive. Too many marketing organizations spend the majority of their time manually maintaining content relationships or attempting to have their CMS do something it can’t. Your CMS should accelerate your marketing teams’ ability to respond to and capitalize on market opportunities. Your CMS should know what your CRM knows about customers. It should know what KPIs (Key Performance Indicators) are being met (in real time) and how they affect digital spend. It should help intelligently automate customer segmentation and contribute to marketing automation.
We have helped multiple enterprise organizations across a variety of verticals design, find, implement and maintain a modern, capable CMS.