Adobe Summit
April 30, 2026
Your Adobe Summit 2026 Recap
Whether or not you attended Adobe Summit 2026, our team put together a comprehensive recap of this exciting, action-packed week in Las Vegas.
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Key Highlights
This year marked the largest Adobe Summit to date, drawing 14,000 in-person attendees. It also served as a fitting send-off for Adobe CEO Shantanu Narayen, as his final Adobe Summit caps off 18 years of leadership. While several themes emerged from the event, the overarching shift is clear; Adobe is moving from generative AI toward agentic AI.
Our team was at the forefront of innovation, showcasing how Digital Twin supports thousands of SKU variations and enables seamless content distribution across commerce, personalization, and lifecycle marketing. Learn more about the full event below.
Day One Keynote Takeaways
Want to see the Adobe Summit keynotes for yourself? You can watch both on demand.
80% of businesses have gaps in how their brands appear on AI platforms. To help bridge that gap, Adobe announced some exciting technology.
Here are snapshots of the biggest takeaways:
- Adobe unveiled Adobe CX Enterprise, an end-to-end agentic AI system for B2B and B2C customer experience orchestration built on data, content, and journeys that orchestrates apps and agents to deliver experiences at scale.
- Built on top of Adobe Experience Platform, CX Enterprise allows AI to act with the full awareness of a customer’s history, instead of only the task at hand. It unifies the three domains of content supply chain, customer engagement, and brand visibility.
- Utilizing this technology, Adobe showcased how teams can create an end-to-end campaign in 10 minutes that is human-led and agent-accelerated.
“The conversation for how AI is used within businesses has shifted from traditional GenAI to agent orchestration. Agentic AI generates multi-step workflows across applications and across platforms to reach a unified goal. Adobe CX Enterprise and Adobe's Agent Orchestrator can help with this execution.”
- Gary Howell, VP, AEM Digital Solutions at Blue Acorn iCi
Day Two Keynote Takeaways
The speakers hit home the fact that a lot of companies are not looking at agentic traffic, and that brands need to start paying attention to become and remain leaders in their industry.
Below are some essential lessons learned:
- Adobe CX Enterprise Coworker is an AI-powered tool that builds and executes the workflow required to launch a campaign, optimize a journey, or respond to a market signal.
- CX Enterprise Coworker acts as the operational layer that plans, executes, and orchestrates work toward defined goals, while humans set direction and constraints and provide oversight of key decisions.
- The speakers shared an impactful example of how this technology can help teams respond to viral moments that can normally take days to put into action.
“Product discovery is increasingly starting inside AI assistants like ChatGPT and Google Gemini. Shoppers are using these LLM-powered interfaces to research, compare options, and narrow down purchase decisions before ever visiting a brand’s site.
To stay competitive, brands need to ensure their products are not only visible in these environments, but also accurately represented and contextually relevant so AI models can confidently surface and recommend them.”
- Jelica Ariganello, Technical Lead at Blue Acorn iCi
The Infosys Aster Presence
Infosys Aster™ is a set of AI-amplified marketing services, solutions, and platforms designed to accelerate the marketing value chain for B2B and B2C brands. Together with Adobe and powered by Blue Acorn iCi, Infosys Aster brings capabilities that enable enterprises to unify customer experience at scale, personalize content to drive business growth, and streamline workflows for greater efficiency.
This year, Infosys Aster attended Adobe Summit as a Diamond sponsor. Our experts hosted a number of different engagements throughout the week, including luncheons, industry events, networking opportunities, and speaking sessions. Catch the session recaps below.
Sessions:
- Beyond the Machine, Komatsu’s Global Blueprint for a Unified Experience
- From Unified Data to Intelligent Engagement: Designing Omnichannel Journeys
- Beyond the SKU: How Digital Twins Power Experience Personalization
Additional Summit Takeaways
The keynotes, Infosys Aster speaking sessions, and ancillary events were just the tip of the iceberg at this year’s event. Here are a few other exciting announcements you might have missed:
Technology
Digital Twin
This technology is a trusted product source that can be controlled, governed, and reused across the business. Digital Twin can support thousands of product derivatives across SKUs, including variations in color, trim, and configuration, and distribute content seamlessly across product pages, commerce platforms, personalized emails, and lifecycle campaigns.
Technology
Adobe LLM Optimizer
This technology helps brands gain visibility into their agentic traffic by capturing referral traffic and behavioral data, enabling teams to make decisions based on the most up-to-date content available.
Technology
Commerce Developer Agent
This is an AI-powered suite of tools designed to simplify and accelerate adoption of Adobe Commerce as a Cloud Service and Adobe Commerce Optimizer.
It helps teams analyze existing implementations, define a clear migration path, and modernize legacy code into more scalable, event-driven architectures. This reduces development effort, accelerates delivery, and lowers the overall cost of maintaining and evolving commerce experiences.
Technology
Commerce Model Context Protocol
Adobe Commerce introduced a Commerce Model Context Protocol server that allows brands to expose their own structured commerce data directly to AI systems. This gives developers secure, real-time access to core capabilities like catalog, pricing, inventory, cart, checkout, and order management.
The result is the ability to power consistent, brand-controlled experiences across AI assistants, including shopping agents, voice commerce, and integrations with third-party platforms, all grounded in the brand’s own data.
To learn more about the latest Adobe technology and how these products can transform your digital experiences, contact Infosys x Blue Acorn iCi today. As a Platinum Adobe Partner, our team of experts has implemented the latest Adobe technology for various companies across industries.