This community pavilion theater session discussed how brands across consumer goods, hardware, and automotive are rethinking their legacy processes and using tech to innovate faster to better serve customers.

Session Speakers:

• Tera Simon, SVP Value Design & Realization, Blue Acorn iCi
• Stephen Ratpojanakul, Head of Digital Strategy Group Tech, Manufacturing & B2B, Adobe

Common Issues with Product Launches

Did you know nearly half of all product launches are delayed, and 1 in 5 miss revenue targets? The speakers began by addressing that most companies think launches are failing because of speed, but that is not the case.

Ratpojanakul and Simon shared that issues often begin the moment engineering teams hand off the product, and other departments introduce their own layer of complexity. The lack of alignment across teams, systems, and workflows leads to duplicated effort, inefficiencies, and ultimately lost revenue, with more than half of initiatives failing due to these breakdowns.

The speakers stressed that it isn't simply about producing content faster or improving a go-to-market model.

Digital Twin Solution

The speakers shared more about the benefits of a digital twin. It is a trusted product source that can be controlled, governed, and reused across the business. Digital twins aren’t based solely on probabilistic models; they use original CAD and engineering files to ensure accurate product replication.

With digital twins, teams can work in tandem instead of sequentially, accelerating product launches. This technology can support thousands of product derivatives across SKUs, including variations in color, trim, and configuration, and distribute content seamlessly across product pages, commerce platforms, personalized emails, and lifecycle campaigns. Once this foundation is established, it becomes possible to connect capabilities at scale and unlock a more efficient, connected approach to content creation and delivery.

To learn more about the benefits of digital twins, contact Infosys x Blue Acorn iCi. As a Platinum Adobe Partner, our team of experts has implemented the latest Adobe technology for various companies across industries.