Experience Design, when digital “just works right”
Research and Analysis
Effective interfaces work best when they are rooted in data and behavioral science. Without analytical groundwork, important decisions may default to personal opinions. We follow a User-Centered approach to identify the user landscape, individual user journeys, and how digital interactions cross over into other channels. The ultimate goal is to create edge-to-edge predictability where user interactions seamlessly move from one channel to another without surprises or disruptions. Behavioral and quantitative testing are tightly coupled throughout the design process allowing us to quickly uncover critical paths, drop-offs, and unmet user expectations. Our Analytics team is fully engaged throughout the design process and works to define and activate KPIs — putting the project on a continual improvement path.
Detailed User Research
Moderated session observations (Think out loud), expert vs. novice users, heat mapping, and other specialized techniques.
Uncover Drop-Offs
Map and analyze historical failure points for user engagements. Flag similar failure points across other engagement channels.
Define Personas
Identify the depth and goals of digital engagement for each persona, based on the size and impact of the user group it represents.
Built-In Improvement
Continuous analytics to measure user activity and keep improving. Ensure correct KPIs are tracked to enable A/B/n optimization.
User Experience Design
Content Strategy is imperative for the long-term success of a digital property. Too often marketing and communications teams find themselves without solid guidance on content creation, content workflows, content scoring, and content personalization options. Our Digital Experience team will work with you to define viable options and governance for all content-related activities. You will be able to answer questions like: Who writes new product content (and what are the triggers)? What does the workflow look like? Is there a content template for new vertical landing pages? Should we personalize a CTA (Call to Action), content, or both? Do we have the right structures for explicit/implicit personalization?
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- User Flows
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- Information Architecture
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- Wireframes
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- Interaction Models
Visual Design
Visual Interface Design aggregates all tangible and intangible aspects of your company identity and reinforces your brand narrative. It’s not just a “skin” that sits on top of website code. It’s a meaningful continuation of your brand voice. To ensure successful brand mappings, our designers leverage market knowledge, competitive insights, emerging design trends, and bedrock visual communication principles. To ensure reusability and flexibility, our designers use Atomic Design Methodology to create ready-to-roll UI kits for any future development efforts.
Brand Expression
Your digital brand voice propagates loud and clear throughout all digital engagements
Creative Muscle
Heavily curated visuals, typography and color schemes for an appealing and immersive experience
Component Reusability
Maintain the integrity of your new UI with a library of reusable components, also known as a UI Kit
Content Strategy
Content Strategy is imperative for the long-term success of a digital property. Too often marketing and communications teams find themselves without solid guidance on content creation, content workflows, content scoring, and content personalization options. Our Digital Experience team will work with you to define viable options and governance for all content-related activities. You will be able to answer questions like: Who writes new product content (and what are the triggers)? What does the workflow look like? Is there a content template for new vertical landing pages? Should we personalize a CTA (Call to Action), content, or both? Do we have the right structures for explicit/implicit personalization?
Content Roadmap
How you will write, promote, reuse and retire content. What resources will you need and when will you need them?
Content Governance
Who writes what, where and when. How do you govern globalization and localization?
Personalization
Embed personalization in the content structure so systems (CMS, CRM, marketing automation) trigger personalized content
The Digital Consumer Experience Company
White Paper
User Testing 101
Usability Testing provides you a clear roadmap to better the user experience and increases your ROI.
Case Study
AICPA
A user-centered design process made dramatic improvements in the success rates of critical tasks.
Contact Us
Let's talk about solutions for the goals, challenges and opportunities your company will encounter in your digital space.