User Experience Design
Content Strategy is imperative for the long-term success of a digital property. Too often marketing and communications teams find themselves without solid guidance on content creation, content workflows, content scoring, and content personalization options. Our Digital Experience team will work with you to define viable options and governance for all content-related activities. You will be able to answer questions like: Who writes new product content (and what are the triggers)? What does the workflow look like? Is there a content template for new vertical landing pages? Should we personalize a CTA (Call to Action), content, or both? Do we have the right structures for explicit/implicit personalization?