A roadmap of continuous improvements and learnings. Blue Acorn iCi provides a data analysis driving backlog that prioritizes and tests roadmap-aligned initiatives with stakeholder goals and timelines.
Analyze new design performance against original designs to prove increased KPIs. Work includes robust analysis, reporting, and insight creation.
Ideas are developed and tested against website users. The team focuses on requirements, development, launch, monitoring, analysis, and recommendations.
54% of tests are declared a winner for the variation
10.2% of tests concluded over a given period of time (approximately 9 tests per quarter)
Average KPI Increase
7.7% increase of the primary KPI by our winning tests
The Blue Acorn iCi team leverages these tools on a daily basis.
Optimization Success Stories
Letting the data tell the story.
Implement an A/B testing program to enhance the effectiveness of marketing campaigns and website designs by providing data-driven insights and continuous optimization.
The brand wanted to maximize the channel’s efficiency by testing personalized customer experiences and turning the results into actionable insights.
Learn how Blue Acorn iCi's optimization team decreased cart abandonment, increased average order value and boosted conversion rate and revenue.
Through an optimization program and extended high-level analysis of experience performance, Blue Acorn iCi helped this Digitally Native Mattress Brand increase their conversion rate by 10%.