A Digital Strategy That Paves the Way to Success
Guiding technology, content strategy, and adoption enablement for organizations
Whether a business needs a marketing technology fitment, assistance with content strategy, or adoption enablement, the Blue Acorn iCi team brings proactive solutions and innovative ideas to the table.
01
Marketing Technology Fitment
Our team guides technology selection and fitment based on an organization’s goals and unique needs. We evaluate the current business and technology stack, map this to future state goals, and present tangible solutions.
02
Content Strategy
Understand the importance of content and its role in the customer journey. Blue Acorn iCi builds strategies that put the customer first. We deliver through cross-functional expertise, measuring content effectiveness and design relevance for a brand.
03
UX & Journey Mapping
To build an effective digital strategy, it's crucial to understand the customer and their experience today. We utilize various methods and skills to do heuristic analysis of existing properties, competitor analysis, and evaluate navigation and filtering strategies.
04
Adoption Enablement
We understand that change isn’t easy. Enable a smooth transition into new ecosystems from education to activation. Our expert consultants navigate internal environments and provide a clear path towards the people, process, and technology aspects of change.
Digital Experience Consulting Resources
How on-demand talent, program management, and delivery management impact organizational performance.
Article: On-Demand Talent: When Is It The Right Choice?
Let’s explore when it’s best to use on-demand talent or fully managed services.
Case Study: Billion Dollar Food Manufacturer’s Roadmap to a Successful DTC Channel
This partnership helped the organization develop a long-term strategic roadmap for a direct-to-consumer channel.
Funnel Podcast: The Role of Delivery Management
How are delivery teams instrumental to an organization? Listen to this podcast episode to learn about how Blue Acorn iCi engages with clients on their transformation journey.
Executive Perspective: Bringing Organizational Value With Program Management
Program managers bring proactive solutions and innovative ideas. Learn more about a program manager's role and its impact on organizations.