Improve Customer Experiences Through Quantitative and Qualitative Practices With Customer Intelligence

When organizations focus on personalization, it leads to a 50% reduction in acquisition costs and a 15% increase in global revenue.

Create better experiences and grow revenue by treating customers like people rather than another number. Blue Acorn iCi’s expert consultants provide insights and actionable recommendations to help brands reach their goals.

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01

Problem Solve

Leverage data to solve problems, increase revenue, assess the competitive landscape, or review overall performance.

02

Advancement

Use advanced analytics to evaluate current ecosystems.

03

Confidence

Monitor data wellness and collection practices to improve data confidence.

04

Compliance

Ensure cookie and privacy compliance with audits and implementations.

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Optimization Programs

Determine brand strengths and weaknesses, implement an A/B testing program, and enhance the effectiveness of campaigns and website designs by providing data-driven insights and continuous optimization.

Performance Marketing

Focus on metrics to maximize marketing results.

Utilizing Blue Acorn iCi’s performance marketing services helps companies improve brand strategy, execution, and results.

Email Marketing

Search Engine Optimization

Marketing Consulting & Strategy

01

Discovery

An exercise of collecting and cataloging an organization’s messaging, page structure, and navigational flow.

02

Brand Audit

Identify opportunities for improvement and receive a clear outline with recommendations that illustrate the advantage of future design enhancements.

03

UX

Capture the learnings from the discovery and auditing phases to activate a brand's experience potential.

04

Creative Services

High-fidelity aesthetics are applied to wireframes, content messaging, photography, and more.

05

User Research

Our qualitative research services build a direct understanding of customer behaviors and affinity.

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01

Marketing Technology Fitment

Evaluate the current technology stack and align it with future business goals.

02

Content Strategy

Determine content effectiveness and strategize on improvements.

03

Adoption Enablement

Transition into new ecosystems with a clear path toward change.

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01

Journey Enablement

Determine and enable solutions that optimize the customer journey.

02

Customer Data Platforms

Fully personalize the brand experience with a platform that updates profiles in real-time.

03

Customer Data Strategy

Get advice on the right software and implementation process.

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Customer Intelligence Success Stories

Transformative digital experiences with tangible results.

Case Study: Beauty Retailer’s Digital Makeover Increase Conversion Rate and Revenue

The retailer formed a long-term strategic partnership to rebuild its online store on Shopify Plus and enhance the overall customer experience.

Case Study: DTC Protective Cases Brand Updated Web Pages To Protect Its Success

This DTC brand wanted to expand the scope of their current A/B testing program and be more data-driven.

Case Study: Leading Confections Company Improves Email Marketing After Platform Migration

Simplifying data and improving personalization capabilities improved email engagement rates and team efficiency.

Case Study: Paychex Increases Conversion Rate With Enhanced Optimization Program

Paychex partnered with Blue Acorn iCi to enhance its optimization program, test new experiences, and capture critical insights to inform business decisions.