Case Study

Zebra Technologies Corporation Boosts Marketing Results With Cloud Technology

After 14 years of organic growth, Zebra Technologies Corporation needed to find a solution for its infrastructure issues, stakeholder management challenges, and business complexities. Turnover and change within the organization also caused teams to struggle with documentation, data security, governance, and website customizations.

Partnering with Infosys x Blue Acorn iCi, Zebra Technologies Corporation aimed to replatform its website to Adobe Experience Manager as a Cloud Service, a scalable cloud-native platform, in order to future-proof and improve scalability for applications while reducing infrastructure and system maintenance costs.

Zebra Technologies Corporation had to account for:

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The Solution

Assisting Zebra Technologies Corporation to migrate to a cloud-native platform enabled the redesign and modernization of its marketing websites and the management of the migration of content to Adobe Experience Manager as a Cloud Service.

Refreshing the information architecture helped to reduce content duplication and streamline operations.

Deploying Adobe Experience Manager as a Cloud Service not only reduces complexities and drives operational efficiencies, but it also creates improvements within Zebra Technologies Corporation’s creative processes that would help its marketing team continue to innovate and enhance customer experiences.

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Benefits of moving to cloud

Low cost of ownership
Scalability and reliability of environment
Always have the latest version of Adobe Experience Manager
Update with the security updates
99.5% minimum uptime percentage for author and publish instance
Teams can have more of a focus on efficiency, innovation, and business functionality
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The Results

Moving to cloud had huge implications for both the marketing and IT teams within Zebra Technologies Corporation. Improving and transforming the content authoring and publishing experience enabled the Zebra Technologies Corporation business team to manage content with less technical assistance and dependencies. In doing so, this gave the business more time to focus on improving customer experiences.

Moving to cloud also helped the marketing department improve time to market by increasing efficiency and reducing repetitive component authoring configuration steps and testing.

For example, a once 9-hour process to update a specification sheet on the website has been reduced to 2 minutes.

Migrating from Adobe Experience Manager On-premise to the cloud has by far been one of the most successful large-scale projects we’ve completed. It used to take our team 4 to 6 hours to build a complex page, we’ve now reduced that down to 2 to 4 hours. We have no fear that the templates are going to break.
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The Zebra Technologies Corporation website now receives 23 million visitors and has better digital experiences for visitors and customers

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