March 26, 2021
  |   AEM, Digital Marketing, UX / CX

What is Adobe Experience Manager?

Customers today are savvier, more demanding, and more empowered than ever before. To attract and retain them, brands need to rethink their digital strategies and focus on delivering personalized experiences and serve relevant content at every touchpoint. Adobe Experience Manager is a comprehensive content management solution that makes it easy for digital marketing professionals and developers to deliver the right experience to the right person at the right time.

Adobe Experience Manager combines digital asset management with the power of a content management system to present optimized, customer-centric experiences across channels, including web, email, mobile, and social.

Who uses Adobe Experience Manager?

Businesses across industries, including financial services, retail, manufacturing, and media & entertainment, use Adobe Experience Manager to centralize data, simplify workflows, and scale personalization efforts. Non-technical marketers can easily navigate the tool to build engaging interactions with a user-friendly interface, built-in features, and drag and drop functionality.

Common challenges that Adobe Experience Manager can help solve:

  1. Slow speed to market due to inefficient workflows that make it difficult to update and optimize experiences
  2. Data silos that lead to inconsistent and clunky customer journeys
  3. Lack of a digital experience or direct-to-consumer channel to capture data and engage with customers
  4. Antiquated technology stack that lacks the flexibility and scalability of a cloud-based solution

How Adobe Experience Manager Works With Other Adobe Products

Adobe Experience Manager is part of Adobe Experience Cloud, Adobe’s digital experience solution, and integrates with Adobe Analytics, Adobe Target, Adobe Audience Manager, Adobe Commerce Cloud, and Marketo Engage. Integration between these solutions allows you to analyze data from multiple sources, create unified customer profiles and customer segments, and present personalized experiences across channels.

Customer Story: First Citizens Bank

First Citizens Bank recognized it needed a modern technology stack to power personalization at scale, acquire new customers, and enhance cross-sell and upsell opportunities. The financial institution invested in Adobe Experience Cloud and partnered with Blue Acorn iCi to implement Adobe Experience Manager, Adobe Analytics, and Adobe Target. The enhanced technology stack and processes allow them to increase digital account openings through enhanced targeting efforts, personalized marketing campaigns, and SEO-optimized content.

Download the First Citizens Bank case study and learn how they’re leveraging Adobe Experience Cloud.

Adobe Experience Manager Top Benefits

Improve Speed to Market

Adobe Experience Manager simplifies the complex workflows of managing, creating, and distributing content, enabling marketers to build engaging pages in just a few clicks. Built-in workflows connect Adobe Creative Cloud to Adobe Experience Manager, allowing users to smoothly move items from the creative process right into a campaign. It’s easy to set up a review and approval process that ties in only those who need to contribute, saving time and unnecessary run-around.

When developing or editing part of your site, Adobe Experience Manager has intuitive tools and provides real-time previews of what your customers will see on their own desktops, mobile devices, and tablets. With marketing-friendly and replicable templates, you can deliver consistent, engaging experiences in less time. The digital asset management component of Adobe Experience Manager saves you time searching for and adapting content so you can focus on creating experiences across audiences and channels.

Deliver Personalized Customer Experiences at Scale

Adobe Experience Manager aggregates data across applications, CRM, POS, and third-party systems to form a unified customer view. Adobe Sensei, powered by machine learning and artificial intelligence, creates real-time customer profiles, enabling companies to amplify their customer experience insights and deliver personalized experiences that scale across audiences and geographies.

The world is more connected than ever, putting pressure on brands to develop customized sites for different global regions. Adobe Experience Manager helps you deliver on-brand localized experiences by customizing digital assets for each region and using “humanized” translation tools to ensure your content is not only language-specific but culturally relevant.

Meet Customers Anywhere with Omnichannel Marketing Campaigns

Shopping behaviors are constantly changing, including how and where customers interact with brands. With Adobe Experience Manager, you have the flexibility to update content across channels from a single location, ensuring experiences are fresh and relevant. New assets can easily be published across multiple channels by a single person.

When you integrate Adobe Experience Manager with Adobe Analytics, marketers have the ability to tie together content and data. The integration enables your organization to break down data silos, centralize customer insights, and deliver seamless omnichannel marketing campaigns.

Combine Content and Commerce to Drive Conversions & Revenue

Adobe Experience Manager integrates with Adobe Commerce and Adobe’s Magento Commerce platform for personalized customer experiences that drive conversions and revenue. Adobe Experience Manager presents personalized interactions across the customer journey. At the same time, Magento Commerce manages the backend operations of running an ecommerce site as well as the cart and checkout experience.

Customer Story: Neighborhood General Store Retailer

A neighborhood general store retailer with more than 15,000 locations across the US, leveraged Adobe Experience Manager and Magento Commerce Cloud to bring the hassle-free experience online. The retailer partnered with Blue Acorn iCi to create an immersive omnichannel experience, present personalized promotions and product recommendations, and facilitate testing efforts for continuous optimization. As a result, the company saw a 63% increase in site traffic, an 82% increase in new customers, and a 15% increase in transactions.

The Bottom Line

Adobe Experience Manager streamlines your workflows, improves speed to market, and scales personalization efforts. Its flexibility provides the ability to pivot quickly to meet the ever-changing needs of your customers. If you need help implementing or enhancing your Adobe Experience Manager platform, contact us today.

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