December 10, 2020
  |   Digital Marketing, UX / CX

The Funnel: Digital Customer Experiences in Financial Services

On the latest 2-part series of Blue Acorn iCi’s The Funnel: An Experience Driven Commerce Podcast, we interviewed Yasir Khan, VP of Digital Strategy at First Citizens Bank, and Mark Kelley, Chief Growth Officer at Blue Acorn iCi.

In this two-part series, we answer:

  • How has COVID-19 affected customer experiences? And more specifically within the financial services industry? (Part 1)
  • What other trends are shaping the financial services industry? (Part 1)
  • What do customers expect from financial services as it relates to digital and the user experience? (Part 1)
  • How are financial institutions using data to enhance the customer experience? (Part 2)
  • How are financial institutions embracing organizational change? (Part 2)

Listen to Parts 1 and 2 below, or click the menu in the player to listen and subscribe on your favorite podcast listening app.

Part 1:

 

Part 2:

 

Blue Acorn iCi has had the opportunity to be a part of First Citizens Bank’s digital transformation journey and optimize FirstCitizensBank.com. If you need a partner to help plan, execute, and measure your company’s digital transformation, we can help. Reach out to us today.

Shannon Abel
After graduating from Clemson, Shannon started her career in marketing, focusing on content creation and engagement. As Blue Acorn iCi’s Media Marketing Specialist, she keeps clients and customers up-to-date on the latest trends and news in the ecommerce world. She also produces and hosts Blue Acorn iCi's podcast, The Funnel. In her free time, she enjoys running with her dog and checking out the local breweries in Charleston.
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