December 10, 2020
  |   Digital Marketing, UX / CX

The Funnel: Digital Customer Experiences in Financial Services

On the latest 2-part series of Blue Acorn iCi’s The Funnel: An Experience Driven Commerce Podcast, we interviewed Yasir Khan, VP of Digital Strategy at First Citizens Bank, and Mark Kelley, Chief Growth Officer at Blue Acorn iCi.

In this two-part series, we answer:

  • How has COVID-19 affected customer experiences? And more specifically within the financial services industry? (Part 1)
  • What other trends are shaping the financial services industry? (Part 1)
  • What do customers expect from financial services as it relates to digital and the user experience? (Part 1)
  • How are financial institutions using data to enhance the customer experience? (Part 2)
  • How are financial institutions embracing organizational change? (Part 2)

Listen to Parts 1 and 2 below, or click the menu in the player to listen and subscribe on your favorite podcast listening app.

Part 1:


Part 2:


Blue Acorn iCi has had the opportunity to be a part of First Citizens Bank’s digital transformation journey and optimize If you need a partner to help plan, execute, and measure your company’s digital transformation, we can help. Reach out to us today.

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