Streamline Product Launches with Product Launch Accelerator (PLA)

What if the biggest threat to an organization’s next product launch isn't the product at all?

For many, it isn't. In fact, 56% of product launch failures are driven by internal misalignment rather than a lack of capacity. Disconnected workflows, fragmented content, and slow approval processes can derail even the best launch strategies, making it harder to deliver consistent experiences and get products to market on time.

Product launches are more than just a marketing process or content problem; they’re a business capability that impacts revenue, market share, and the ability to remain competitive. And as product portfolios become more complex, organizations need more than another content tool. They need a trusted digital representation of the product, or digital twin, that product, marketing, commerce, and regional teams can all use to launch from the same source of truth.

What Teams Are Saying About Product Launches

Across various industries, companies are experiencing similar patterns of delays and inconsistencies surrounding product launches.

They say things like:

• “Every new product launch feels like starting from scratch.”
• “Teams across the organization have their own process.”
• “Coordinating the launch is harder than building the product itself.”

These statements highlight a bigger problem: product launches often lack the alignment, visibility, and structure needed to succeed.

A delay for one team creates a domino effect across the entire organization. When teams are waiting on one another, products may go to market before the customer experience is complete, or the right content is created. Without a clear, connected product launch process, these delays can lead to missed revenue opportunities and give competitors a chance to get ahead.

How to Achieve Smoother Product Launches

Product Launch Accelerator (PLA) is Infosys Aster’s latest Adobe Partner Accredited Solution, helping organizations create a unified operating model in which product information, content, workflows, and activations all work from the same foundation. At the core of this solution is a trusted product source. This governed digital representation of the product captures its attributes, configurations, variants, and approved content so every team can launch from the same information.

Meaning, organizations can launch products faster and start recognizing revenue sooner thanks to a single trusted product source that connects product data, content, workflows, and activation. Organizations create a unified operating model where product information, content, workflows, and activations all work from the same foundation.

The result is a more scalable product launch process that leads to:

• More predictable launches - Standardized processes that reduce last-minute fire drills and improve execution across teams.
• Stronger cross-functional alignment - A connected operating model that keeps teams working from the same source of truth.
• Scalable AI-powered content creation – AI-generated content is powered by trusted product data to accelerate content production while maintaining governance and quality.
• Consistent customer experiences - Customers receive accurate, localized, and on-brand product information across every channel.
• A launch foundation that scales - Repeatable capabilities that support growth without increasing operational complexity.

The Role of Digital Twins in Product Launches

Instead of waiting on handoffs between teams, organizations can now work from a trusted product foundation and can prepare for launches in parallel. With a digital twin serving as a single governed representation of the product, every team, channel, and region can access the same source of truth. That means marketing can begin content creation earlier, commerce can prepare product experiences faster, and regional teams can localize from approved product information instead of rebuilding from scratch.

To learn more about Product Launch Accelerator (PLA) and how this solution can help your business streamline product launches, check out the solution in the Adobe Exchange and contact our team today.