Customer-centric strategies, well-known in the B2C world, are changing the landscape of B2B manufacturing companies. In many ways, manufacturing companies are more technologically advanced than consumer-facing brands but struggle to translate that to the digital customer experience. Industry-leading manufacturing companies are responding to intensified competition and evolving customer needs, pushing the standard for others in the industry.
In the latest report from Blue Acorn iCi, you’ll learn:
- What’s shaping the manufacturing industry and how to stay one step ahead of the competition
- The 3 areas manufacturing companies need to focus on to attract and retain loyal customers
- How to implement 7 actionable steps to enhance the customer experience for the modern consumer