Podcast Recap: Reaching Retail Customers with Product Registration

Product registration isn’t exactly the sexiest ecommerce topic, but it’s how brands capture millions of customers who purchased their products through retail channels. Once only used for recall notifications, product registration has now evolved into quasi-loyalty programs for retail customers. Casey and I had the chance to speak with Dan Forno, Director of Client Success at Blue Acorn iCi, about how to encourage customers to register products, how to efficiently collect and store the customer data, and what to do with the data once you have it. If you like the podcast, let us know and leave a review!

Where you can listen:



Not into podcasts? Here’s a recap:

How do you encourage customers to register their products?

How does a brand integrate product registration with their ecommerce platform?

How is a product registration program cheaper than acquiring a new customer?

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