On June 18, 2025, Infosys and Adobe announced a collaborative partnership that combines Infosys Aster™, an AI powered marketing suite, with Adobe's customer experience solutions.

The partnership highlights the efforts of Infosys to expand its Adobe credentials and deepen its expertise, which was accelerated by the 2020 acquisition of Blue Acorn iCi. As a top Adobe solution partner, Infosys and Blue Acorn iCi have supported enterprise organizations across all industries in their digital transformation journeys. As the world enters the AI era, this joint solution will help drive further growth for our customers by combining the power of Adobe Experience Cloud with Infosys Aster's advanced AI capabilities.

The joint partnership offering allows CMOs to:

• Unify Customer Experience at Scale: Leveraging Adobe Real-Time CDP and Adobe GenStudio with Infosys Aster's expertise, marketers can create seamless, consistent brand experiences across all channels and customer segments.
• Personalize Content to Drive Growth: The collaboration enables hyper-targeted, localized campaigns powered by AI, with examples showing up to 27% improvement in campaign performance.
• Streamline Marketing Workflows: By automating tasks and enhancing campaign management, clients report efficiency gains of up to 20%.

“What started as a partnership between Blue Acorn iCi and Adobe is now growing into something much bigger! As someone who started at the ground level, I'm proud to see the foundation expand to a strategic partnership between Infosys Aster™ and Adobe. Together, we're driving AI-led marketing transformation and redefining how brands connect with customers at scale,” said Chris Guerra, Chief Executive Officer, Blue Acorn iCi, an Infosys Company.

Do you want to learn more about how Infosys x Blue Acorn iCi and Adobe are leading the charge in transformative AI marketing? Read the full press release here.