[Infographic] Future Buying Power: Gen Z’s vs. Millennials

When brands strategize how to reach younger audiences, they often lump Millennials and Gen Z’s in the same category. While they share a few similarities, their differences are just as apparent—from how they spend to where they purchase. Think of it this way: the youngest Gen Z consumer is in elementary school, the oldest Millennial is hovering around 40 years old.

Do you want more content like this delivered directly to your inbox on a monthly basis? Subscribe to our newsletter, Blue Acorn iCi Monthly Digital Digest!

Subscribe to Our Newsletter

Get the latest insights from Blue Acorn iCi