March 6, 2020
  |   Digital Marketing, Ecommerce

[Infographic] Future Buying Power: Gen Z’s vs. Millennials

When brands strategize how to reach younger audiences, they often lump Millennials and Gen Z’s in the same category. While they share a few similarities, their differences are just as apparent—from how they spend to where they purchase. Think of it this way: the youngest Gen Z consumer is in elementary school, the oldest Millennial is hovering around 40 years old.


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Shannon Abel
After graduating from Clemson University, Shannon started her career in marketing, focusing on content creation and engagement. As Blue Acorn iCi’s Senior Media Marketing Specialist, she keeps brand and retail professionals up-to-date on the latest trends and news in the digital customer experience space. She also produces and hosts Blue Acorn iCi's podcast, The Funnel. In her free time, she enjoys walking her dogs and hanging out at the local breweries in Charleston.
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