[Infographic] Future Buying Power: Gen Z’s vs. Millennials
When brands strategize how to reach younger audiences, they often lump Millennials and Gen Z’s in the same category. While they share a few similarities, their differences are just as apparent—from how they spend to where they purchase. Think of it this way: the youngest Gen Z consumer is in elementary school, the oldest Millennial is hovering around 40 years old.
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