You might ask yourself, what is Search Engine Optimization (SEO), and how does it affect my business’ activities? SEO improves your web presence using certain methods that increase the visibility of your website in organic search engine results. It’s more than the technical principles that dictate content organization or HTML structure.
SEO is, in practice, a process enhancement.
It is a strategy to establish an online presence, spread brand awareness, and unify a corporate message. The better your organization understands and embraces SEO practices, the clearer and unified the message will be. It is an aspect of content creation that requires the attention of authors and managers, business owners as well as marketers, system administrators, and developers.
People depend on search engines every day to find what they need, which is why ranking in search engine results matters and can make or break an enterprise organization. As a marketing strategy, SEO considers how search engines work. A search engine algorithm makes sense of the sea of information available on the Internet to provide the user with the best, most relevant results. The secret to high ranking for a website is to have all the ingredients that search engines look for. Diligence to achieve perfect form and function of content elevates your web standing and drives more people to your website.
It is also the hallmark of a robust WEM platform to provide many features which facilitate the creation of SEO-friendly content. Adobe CQ is such a platform with built-in SEO support, making it easy to optimize page content and URLs, along with other page and site level elements. CQ offers significant advantages to your company’s SEO practice and creates a website which is optimized for the search engine.
Check back later this week for more information on how you can use Adobe CQ5 to boost the SEO for your own enterprise website.