Experts predict over 2.14 billion people worldwide will shop online in 2021—opening doors for brands to expand their business to new markets around the globe. While things like increased revenue and larger market share are there for the taking, the nuances of selling like a truly local company can be complex. Successful localized digital experiences for the global anytime, anywhere consumer go beyond language and currency.
In Blue Acorn iCi and Digital River’s eBook, Localizing the Customer Experience for the Global Anytime, Anywhere Consumer, we outline:
- Potential pitfalls to avoid when creating a localized customer experience
- Three things a brand needs to research before entering a new market
- How to turn global expansion into a truly local digital store, from the homepage to the post-purchase experience