While food & beverage is still relatively new to the digital space, consumers are not. The expectations they have for other industries—apparel, beauty, home goods, electronics—will also be expected when they shop directly with a food & beverage brand.
The latest eBook, D2C: The Next Growth Wave for Food & Beverage Brands, from Blue Acorn iCi and Adobe, covers:
- Why now’s the time for food & beverage brands to switch to a D2C model
- What consumers expect from these brands
- How to create a convenient, streamlined, and personalized experience
- The six key investments brands need to make to successfully launch a D2C channel