Several shopping trends emerged or accelerated in 2020, leaving many retailers to wonder what will endure in 2021. While online retail boomed, it became clear that digital customer experiences were anything but frictionless: from shipping delays and clunky checkout processes to weak digital marketing strategies.
To help retailers create convenient, streamlined customer experiences that meet shopper demands, we identified six actionable strategies for success in 2021 and beyond, including:
- Investing in digital transformation
- Creating agile marketing strategies
- Redefining one-on-one experiences