August 29, 2018
  |   Blog, Digital Marketing, Leadership

Blue Acorn iCi Launches Analytics Division

Creating & Measuring Extraordinary Digital Experiences

We are proud to announce our commitment to creating more personalized digital experiences for our customers with the addition of our analytics team.

The division will be led by Reid Bryant, former lead for analytics & data science at Brooks Bell.  “I am truly excited to join Blue Acorn iCi’s executive team and lead our analytics division.  Blue Acorn iCi has a fantastic reputation in the industry and working alongside our talented team will present unique opportunities to meet the challenging needs of our clients and their customers.  By adding a quantitative focus to our existing expertise, we will be well positioned to leverage the data-driven strategies necessary to create engaging and personalized customer experiences at scale,” said Reid Bryant, VP of data science at Blue Acorn iCi.

Our analytics team will help guide clients with actionable plans based on the data they’re receiving, as well as helping them collect data they never thought possible. This provides the brand the opportunity to deliver the right message to the right person through the right medium, on the right device, at the right moment.

“Leading and aspiring brands continue to struggle reining in, making sense of, and utilizing all the data they have access to.  We are investing in organizations that offer pragmatic solutions that can be deployed with speed to help solve this problem,” said Brian F. Martin, Partner & Vice Chairman at Beringer Capital, parent company of Blue Acorn iCi.

“Reid and I agree that experience-driven businesses excel by leveraging deep insights to deliver highly tailored, engaging customer journeys that lead to high levels of brand satisfaction and most importantly, brand loyalty. By adding a robust analytics and optimization practice to our existing top-flight digital experience foundation, we will have all the tools necessary to aggressively and successfully drive our client partners through their digital transformation journeys,” said Greg Boone, President and CEO at Blue Acorn iCi.

Learn more about our analytics and optimization capabilities here.

Shawn Reed
As the VP of Marketing Technology & Analytics, Shawn guides Blue Acorn iCi clients through the complexities of measurement strategy and the marketing technology ecosystem. He's worked with dozens of Fortune 500 companies throughout his career, helping them implement the technical capabilities and data integrations needed to deliver superior customer experiences. Shawn also served as the senior product manager at Adobe for Dynamic Tag Management (DTM). He brings 12 years of digital marketing and analytics experience with over 25 years of technology background to solve his clients' most challenging problems. When he's not working, Shawn loves to travel and share music with the world as a DJ (electronic and hip-hop, mostly).
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