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Articles By: Shawn Reed
As the VP of Marketing Technology & Analytics, Shawn guides Blue Acorn iCi clients through the complexities of measurement strategy and the marketing technology ecosystem. He's worked with dozens of Fortune 500 companies throughout his career, helping them implement the technical capabilities and data integrations needed to deliver superior customer experiences. Shawn also served as the senior product manager at Adobe for Dynamic Tag Management (DTM). He brings 12 years of digital marketing and analytics experience with over 25 years of technology background to solve his clients' most challenging problems. When he's not working, Shawn loves to travel and share music with the world as a DJ (electronic and hip-hop, mostly).

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