It is estimated that by 2020, 85% of all customer interactions will be driven by intelligent machines that are able to mimic human functions.
If you’re a business owner trying to imagine how Artificial Intelligence (AI) can benefit your business you are not alone. Regardless of the business size, AI can help improve your current business tactics. A few ways AI can make an immediate impact is by analyzing your overall customer experience, enhancing your team’s efficiency, and cutting down on your business expenses.
What is Artificial Intelligence?
AI is the ability for computer systems to perform tasks that normally require human intelligence and interaction. Check out these 6 different ways AI can benefit your business:
1. Automate interactions with your customers
The vast majority of customer interactions require a human to be on the other end of the line. Sifting through contact emails and qualifying leads can be a challenging task. Many businesses dedicate entire business units to communicate with their customers. AI has the ability to recognize patterns in your customer interactions and provide timely responses back to your customers. AI can also help automate tasks across a variety of platforms, such as chat and email.
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For example, if your customers have a pattern of inquiring about business hours, AI is smart enough to provide a near immediate response with your business hours via email or chat. In addition, AI can recognize patterns in emails and leads identifying what could potentially be spam. This helps filter out those unnecessary leads, saving your team valuable time.
2. Rapid content generation
Social media has become an important aspect of any business strategy. The marketing team regularly spends countless hours crafting posts on various social media outlets such as Facebook, Instagram, and Pinterest. AI has the ability to take blog posts, as well as any new content on your website, recognize consistent keywords and phrases that are deemed important to your business, and post them on social media outlets.
For example, if you recently released a blog post on the success of a project, AI can post the primary image of the post, as well as a short description of the text, to various social media outlets. This can help cut out an enormous chunk of time, so the marketing team can focus on other important aspects of your business.
3. Enhance your customer experience
Providing highly effective and personalized experiences for your users can be a challenging task. Artificial Intelligence has the ability to recognize the browsing habits of your customers and provide them with highly customized experiences, which increases your customer engagement. For example, if you notice customers browsing but not buying certain products, you can send them emails with more information about your product. You can also provide more personalized experiences throughout the site, showcasing more information about the product at interest.
4. Help increase sales and production
AI has the ability to mine vast amounts of data and help predict outcomes based on patterns. For example, AI has the ability to look through customer data and determine whether it’s a good time to put an item on sale. In addition, if an item isn’t selling during a certain point of the year, your company can plan on ordering or manufacturing a limited amount of that product. This will potentially help your company save millions of dollars.
5. Support your IT team
Security and data intrusions happen both often and unexpectedly for any business. AI is smart enough to recognize patterns from bots or malicious users and can block IP addresses to deny users access to their systems. AI can also recognize the browsing patterns of these bots and prevent them from inputting malicious data into your system as well as preventing the bots from entering spam in your forms.
6. Support your sales team
With the help of AI-powered tools such as Nudge, Chorus, and People you can record and transcribe sales calls. These AI-powered tools can help determine what strategies work best for your top selling reps. Such tools also help find out what might have gone wrong with certain sales calls by analyzing word choice, tone of voice, and time spent talking vs. time spent listening.
Artificial Intelligence is a technology that is only going to gain more popularity as time progresses. Companies such as Google, Adobe, and Facebook continue to invest heavily in the technology and are constantly releasing new and improved features. Investing in AI can help your business reach its goals and improve your team’s overall efficiency. To learn more about how AI can help your team, get in touch with us.