In this episode of The Funnel, we explore how Adobe Experience Platform can enhance customer experiences within media and entertainment. From improving customer lifetime value to AI’s impact, hear from Blue Acorn iCi expert Katie Klein on how leading streaming and media platforms can utilize Adobe Experience Platform to enhance customer experiences.

About Katie Klein

Katie is an award‑winning digital marketer and analytics leader with over a decade of experience delivering data‑driven strategies for brands such as Estée Lauder, Scholastic, Verizon, Audible, and Macy’s.

As a Principal Consultant focused on Data & Insights at Blue Acorn iCi, she specializes in Adobe Experience Cloud solutions. She inspires teams to create seamless customer journeys that unite data, technology, and strategy.

Episode Highlights

During the episode, listeners will uncover:

• Key challenges brands face in the streaming audio and video space
• Proven strategies to minimize churn in subscription and membership-based models
• How Adobe Experience Platform bridges the gap from ad impression to customer action

Here are a few acronyms you’ll hear throughout the episode:

• CLTV: Customer lifetime value
• CSAT: Customer satisfaction score
• CTV: Connected TV
• ML: Machine learning
• NPS: Net promoter score
• OLV: Online video
• Stat Sig: Statistical significance
• VOC: Voice of the consumer

Follow Blue Acorn iCi on LinkedIn: https://www.linkedin.com/company/blue-acorn-ici/
Follow Guest Katie Klein on LinkedIn: https://www.linkedin.com/in/kleinkatie/
Read Katie’s blog and listen to her Adobe Experience League webinar.

Listen to the full episode here.