In this episode of The Funnel, we explore how Adobe Experience Platform can enhance customer experiences within the travel and hospitality industry. From personalizing guest experiences to connecting data sources in real time, Adobe Experience Platform enables brands to deliver personalized touchpoints as memorable as the trip itself. Hear from Blue Acorn iCi expert, Liza Francis, on how leading travel companies can use this technology to address traveler needs and create brand loyalty.

About Liza Francis

Liza is the Director of Analytics at Blue Acorn iCi and has over 15 years of hands-on technical experience. She is a dedicated lifelong learner focused on solving marketing challenges for Fortune 500 clients, specializing in leveraging leading data marketing technologies and best practices to address client needs in data integration, analytics, and customer data platforms.

Episode Highlights

During the episode, listeners will uncover:

• The main industry problems brands face when trying to personalize customer experiences
• How brands are maximizing customer lifetime value
• The tools that play a key part in keeping customers engaged in their journey

Follow Blue Acorn iCi on LinkedIn: https://www.linkedin.com/company/blue-acorn-ici/
Follow Guest: Liza Francis on LinkedIn: https://www.linkedin.com/in/lizafrancis/

Listen to the full episode here.