What Is Digital Asset Management (DAM)?
The importance of DAM for businesses.
Digital asset management (DAM) helps teams store, manage, and organize existing content or assets in one central location. When digital assets are in one place, organizations can ensure the correct material is uploaded, downloaded, and distributed properly. Blue Acorn iCi can migrate existing files into a DAM and train an organization’s staff to streamline workflows.
How Teams Benefit from a DAM:
Organization & Accessibility
Improved asset organization and accessibility
Reduced licenses and associated costs
Faster time to market
Enhanced brand consistency and customer experiences
Improved collaboration and workflow efficiencies
Compliance & Security
Adherence with compliance and security standards
Upgrades & Features
Ease of upgrades to roll out new DAM features and functionality
Control permissions, publish content, and distribute assets with ease
With the right processes in place, organizations streamline content production and improve the overall content supply chain.
Utilizing an asset management system allows teams to control who has access and manage assets. Organizations can determine who can delete, upload, edit, and distribute assets while also granting or revoking access to a specific permission from a certain user or group of users. Asset publishing and distribution encourages businesses to publish content once and distribute it to various experiences that companies manage.
Easily integrate with the following channels:
Creative Cloud Applications
Asset Management Success Stories
Centralizing content to deliver relevant experiences.
With the help of Blue Acorn iCi, both teams evaluated existing content and implemented methods that aligned with the content creation processes and business goals.
Adobe Experience Manager combines digital asset management with the power of a content management system to present optimized, customer-centric experiences across channels, including web, email, mobile, and social.
Learn how healthcare companies can become more digitally mature and manage content syndication at scale.