Unified Reseller Network
Unified Reseller Network: A B2B2C Model
The Unified Reseller Network solution enables an operator, producer, or manufacturer to provide standardized commerce storefronts for its network of vendors, such as resellers or dealers.
Building off the growth of digital marketplaces, many manufacturers, distributors, and suppliers are either starting or actively considering investing in digital B2B2C engagement channels.
Infosys x Blue Acorn iCi’s Unified Reseller Network solution represents a tailored application of key customer-facing and back-office use cases to help manufacturers meet buyer expectations. It enables the online selling of goods and services through a vendor (dealer) channel in a way that offers platform flexibility, brand unification, and governance. Built on the Adobe Experience Cloud, this solution has been accredited by Adobe.
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The Changing Digital Landscape
Overcome channel conflict by improving current technology and interacting with end customers.
Manufacturers need to exercise more control over customer experiences without compromising relationships with intermediary partners like wholesalers, retailers, distributors, and dealers.
It’s time for manufacturers to reconsider the traditionally linear business model with separate silos for B2B and B2C. Unified Reseller Network enables a true B2B2C model, where the flow of information, services, and revenue is accelerated by technology in a consolidated manner.
Solutions Highlights
The advantages of Unified Reseller Network.
Advantages
Unified Experiences
Using advanced operator controls limit storefront experiences and enforce a common customer experience. Now manufacturers can manage content and offerings in a common way.
Advantages
Role Management
Advanced operator controls support the management of role-based permissions and capabilities.
Advantages
Shared Catalog
Dealers and vendors are able to sell from a common or pre-approved catalog offering provided by the operator.
Transform the Dealer Channel Experience
How Unified Reseller Network Can Help Teams Win
01
Efficiency
The flow of information and revenue is accelerated by digitized workflows, avoiding the need for human intervention.
02
Finance
Digital payments ensure timely invoicing and more reliable cash flow.
03
Insights & Optimization
More frequent and meaningful opportunities for feedback collection and insight generation; insights can be deployed for marketing and customer experience optimization.
04
Maintenance
More predictable and efficient.
05
Business Development
Lead cultivation and qualification is more seamless.
06
Customer Success
Contract renewals are better systemized and timelier.
Unified Reseller Network Resources
B2B2C commerce enablement is key to connecting with customers at all touch points.
Overview: Unified Reseller Network
This solution enables a true B2B2C model, where the flow of information, services and revenue is accelerated by technology in a consolidated manner.
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Case Study: Leading Automotive Company Transforms Dealer Channel Experience with Unified Reseller Network
Built on Adobe Commerce and Adobe Experience Manager, Blue Acorn iCi built a consistent customer and dealer experience that can be rolled out to all of the brand’s dealers.
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