The advantages of Unified Reseller Network.
Using advanced operator controls limit storefront experiences and enforce a common customer experience. Now manufacturers can manage content and offerings in a common way.
Advanced operator controls support the management of role-based permissions and capabilities.
Dealers and vendors are able to sell from a common or pre-approved catalog offering provided by the operator.
The flow of information and revenue is accelerated by digitized workflows, avoiding the need for human intervention.
Digital payments ensure timely invoicing and more reliable cash flow.
Insights & Optimization
More frequent and meaningful opportunities for feedback collection and insight generation; insights can be deployed for marketing and customer experience optimization.
More predictable and efficient.
Lead cultivation and qualification is more seamless.
Contract renewals are better systemized and timelier.
Unified Reseller Network Resources
B2B2C commerce enablement is key to connecting with customers at all touch points.
This solution enables a true B2B2C model, where the flow of information, services and revenue is accelerated by technology in a consolidated manner.
When writing a direct to consumer playbook for a manufacturing company, you need to center the strategy around the customer.
Case Study: Leading Automotive Company Transforms Dealer Channel Experience with Unified Reseller Network
Built on Adobe Commerce and Adobe Experience Manager, Blue Acorn iCi built a consistent customer and dealer experience that can be rolled out to all of the brand’s dealers.
As states across the US work to pass legislation to provide consumers and independent repairers with access to parts, tools, and information to fix broken products, how will these laws affect manufacturers?