Platform Modernization

Bring Organizations Up To Date With Platform Modernization

Unlock the power of composability and MACH architectures.

Commerce platform modernization is the process of updating, replacing, or reconfiguring the technology stack. This practice allows commerce operations to keep pace with changing market conditions, cost control measures, and consumer demands amidst increasing omnichannel interactions.


Goals of Modernization

More technology flexibility & composability

Add new features and enhance overall functionality as business needs change.

Reduced technical debt

Improve innovation, speed of delivery, and quickly respond to market trends.

No expensive migration cycles of replatforming

Free up time spent to improve platform performance.

Optimized ability to engage customers

Support innovation and customer experiences that increase brand loyalty.


Know their key omnichannel journeys and the impacted personas involved.


Identify the business constraints across their commerce operations.


Determine their success criteria.


MACH Architecture in Omnichannel Commerce

Improve the accessibility and standardization of services to improve the commerce journey.

MACH stands for

  • Microservices-based
  • API-first
  • Cloud-native
  • Headless architecture

MACH is prevalent in commerce due to the advancement and ubiquity of cloud-native platforms. This modern approach to software design focuses on scalability and speed while promising faster time to market, improved application performance, and composability of functionality.

As the commerce journey for consumers has broken out of the traditional online desktop and offline retail experiences, organizations need to improve the accessibility and standardization of their services to meet customers where they are.

MACH architecture works best for mature IT organizations that understand the value of composable technology to the business and can maintain the complexity of its moving parts. The business must also be willing to invest in relationships with competent partners who are fluent in a variety of technology architectures.

Our team leverages MACH design principles to maximize the agility of the business and its ability to withstand change.

The benefits of adopting a MACH Architecture include:

Unification of global brands

Strong cross functional collaboration

Better equipment for omnichannel commerce by design

Improved development efficiency

Technology agnostic decision making

Enhance Commerce with AI

Harness AI to optimize commerce efforts and cultivate long-term growth.

The adoption of AI-powered technology has created a surge in the demand and capabilities of artificial intelligence. At Blue Acorn iCi, we support an AI-driven future for commerce and believe it to be an essential aspect of any platform modernization strategy. These areas are rapidly evolving with the help of AI.



Organizations can now automate time-consuming tasks like predictive modeling and inference. AI helps to advance raw data outputs by using natural language processing to transform data into more useful forms, such as automated email campaign messages or real-time 1:1 offers based on browsing activity, price sensitivity, and demographic information extracted from a 360° data view.


Customer Support

AI and machine learning can enhance a customer support team’s efforts by automating interactions such as product troubleshooting, order exception management, and returns processing. This technology saves organizations time and money, which allows customer support teams to prioritize more critical and meaningful hands-on interactions.


Content Generation

Generative AI and machine learning can be applied to an organization's catalog to create contextual, relevant, and accurate product marketing content instantaneously. Many popular content and commerce platforms provide these capabilities out-of-the-box.



Strategic Planning

Understanding unique business objectives and challenges, Blue Acorn iCi uses insight to form the foundation of a custom solution that aligns with business goals.


Technical Expertise

Our seasoned developers and engineers possess in-depth knowledge of Adobe Experience Manager. They leverage this expertise to set up the platform efficiently and integrate it seamlessly with your existing content.


Training and Support

Blue Acorn iCi offers comprehensive training for teams to maximize the benefits of Adobe Experience Manager. Our ongoing support program ensures a smooth transition and continued success.


Platform Modernization Success Stories

Technology solutions driving commerce operations success.

Case Study: Multi-Billion Dollar Japanese Video Game Company Enhances Customer Experience With DTC

The brand chose to replatform its site to get more control over customer experiences and to have a scalable infrastructure that could handle peak traffic periods.

Article: Out-Of-Process Extensibility: Is It the Future of Adobe Commerce?

Adobe is taking big steps to modernize its commerce platform, moving traditional integration approaches away from in-platform customizations to out-of-process extensibility.

Funnel Podcast: How To Prepare For an Ecommerce Replatform

Replatforming a commerce website is a journey that requires the right team members and resources. Learn the tips for success.

Overview: Adobe Commerce On Cloud

Replatforming a commerce website is a journey that requires the right team members and resources. Learn the tips for success.