Blue Acorn iCi partnered with Magento Commerce, an Adobe Company, to give brands a glimpse into the future. The Future is Now eBook covers the latest trends driving innovation in ecommerce.
We’re seeing B2B organizations focus less on product-centric initiatives and more on investments in optimizing customer experiences that streamline the path to purchase. As B2B brands plan for digital transformation, many will explore new opportunities and channels to enhance the customer experience and expand their target audience.
While many B2B companies rely on retailers and dealers to reach new customers and build brand awareness, this may not be where consumers want to engage with the brand. According to Forrester, 43% of buyers prefer to buy a product directly from the brand that manufactures the product. By building a direct-to-consumer (D2C) channel, B2B companies gain ownership of their customer data that allows them to optimize the customer experience across all channels and steps of the buying journey.
Is your brand starting its Digital Transformation journey? Download Blue Acorn iCi’s B2B Digital Transformation Workbook for critical insights and an interactive worksheet.
One of our clients, a hardware distributor, recognized the evolving needs of their customers. They partnered with Blue Acorn iCi to build a D2C channel and leverage Magento’s native functionality to capture insights, drive revenue, and personalize the customer experience.
Replatforming to Magento 2.2 allowed the B2B company to build hierarchies within company accounts, customize price books, integrate with their current ERP, and create an omnichannel shopping experience.
No two digital transformations are the same. As B2B brands prepare for digital transformation in 2020, they should ask these five key questions:
- What do we want to accomplish?
- What are our top challenges?
- What are the technology requirements for our digital transformation?
- How do we collect the right data?
- How do we leverage D2C to grow our customer base?
For more insights into the future of ecommerce, get your copy of the eBook. From delivery and headless commerce to B2B and visual search, you’ll get the insights you need to prepare for the latest trends.