Ecommerce, UX / CX

Own the Customer Experience: Making the Switch to DTC

What do Casper, Le Creuset, Procter & Gamble, and Warby Parker all have in common? They own the customer experience.

Too often, brands rely on their retail partners to attract and retain customers. By creating or acquiring a direct-to-consumer (DTC) strategy, brands own customer data and ultimately the experience while improving margins and profits. In Blue Acorn iCi’s latest report, Own the Customer Experience, you’ll learn:

  • Why the majority of shoppers plan to shop directly with a brand in the next five years
  • How to navigate the new DTC world and future-proof your brand
  • The 6 key benefits of a customer-first DTC model

Download a copy of Own the Customer Experience: Making the Switch to Direct-to-Consumer.

If you have questions about your direct-to-consumer strategy and building a DTC channel, feel free to reach out to a member of our team here. We’ve helped brands such as Le Creuset, Tibi, and Delish Essentials build and optimize their DTC sites.

Shannon Abel
After graduating from Clemson, Shannon started her career in marketing, focusing on content creation and engagement. As Blue Acorn iCi’s Media Marketing Specialist, she keeps clients and customers up-to-date on the latest trends and news in the ecommerce world. She also produces and hosts Blue Acorn iCi's podcast, The Funnel. In her free time, she enjoys running with her dog and checking out the local breweries in Charleston.
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