What do Casper, Le Creuset, Procter & Gamble, and Warby Parker all have in common? They own the customer experience.
Too often, brands rely on their retail partners to attract and retain customers. By creating or acquiring a direct-to-consumer (DTC) strategy, brands own customer data and ultimately the experience while improving margins and profits. In Blue Acorn iCi’s latest report, Own the Customer Experience, you’ll learn:
- Why the majority of shoppers plan to shop directly with a brand in the next five years
- How to navigate the new DTC world and future-proof your brand
- The 6 key benefits of a customer-first DTC model
If you have questions about your direct-to-consumer strategy and building a DTC channel, feel free to reach out to a member of our team here. We’ve helped brands such as Le Creuset, Tibi, and Delish Essentials build and optimize their DTC sites.